Runway-ready hair comes home with the Supersonic r™ hair dryer

Unveiled at Fashion Weeks last year, the Supersonic r™ hair dryer has become an essential part of a pro stylist’s kit. Legends like Sam McKnight, Eugene Souleiman and Lacy Redway, all choose it as their go-to hair dryer for its enhanced maneuvrability, comfort and precision.

Across the board, stylists have raved about how easily they can create iconic and artistic twists on runway and red carpet looks. “It’s like a magic wand,” Anthony Turner told us behind the scenes at the Issey Miyake A/W 24 show. Gary Gill agrees, “At first glance it’s visually astonishing, even strange. But I like it. I felt like it could never work, but it’s the complete opposite.”

So how did the iconic Supersonic™ evolve into the Supersonic r™ hair dryer? “As engineers, we want to solve problems. So first we need to understand what those problems are,” Katherine Magowan, Design Engineer at Dyson tells us. “Being backstage at fashion shows, where machines are put through their paces, inspired us to create a product that is smaller, lighter, more maneuverable, more precise. All while maintaining the health of the hair.”

The result is a 30% smaller, 20% lighter⁰ more powerful and precise machine. With a Dyson Hyperdymium™ motor that spins at up to 110,000rpm for faster drying, and a new ultra-responsive streamline flow heater that distributes air more evenly for consistent drying with no extreme heat or cold spots. Each attachment intelligently adjusts temperature and airflow, for your perfect finish, and RFID chips remember your last setting. In short, it means fast drying, precision styling and more shine.⁰⁰ With no heat damage.

And it has been a triumph, earning prestigious endorsements across the industry, including the 2024 Cosmoprof Award for professional devices, with one juror’s verdict, “Tremendous […] form meets function.”

To complement the release, Dyson’s global artistry network of more than 50 Styling Ambassadors have curated five Styled with r looks, set to define styling trends in 2025, for all hair types.

Soft, airy waves that frame the face.

Super glossy and smooth lengths.

Effortless-looking waves.

Beautiful, natural coils with a little extra definition.

Bouncy, angelic curls.

Beauty enthusiasts will have the opportunity to explore the styles at select flagship Dyson Stores worldwide. Choosing from the Supersonic r™ Styling Menu, they’ll learn how to achieve their favourite look with guidance from one of our styling experts.

Dyson’s Head of Global Education, Amy Johnson says, “Our stylists in Dyson stores, as well as our professional Styling Ambassadors around the world, are excited to help you learn the skills to look and feel at the top of your game. The Styling Menu will be updated every season, and appointments are bookable at the Dyson website, taking skills from the backstage to the front row, to you, at home.”