![Dyson robot vacuum](https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/inside-dyson/corporate-social-responsibility/our-dna/inside-dyson-csr-our-dna-efficiency-hero.jpg.jpg?$responsive$)
Our DNA
Efficiency: it's in our DNA.
It was the motivation behind James Dyson's first bagless vacuum cleaner. And as we grow, it drives us. Not just in our inventions. But in our buildings, our people and the communities we're part of.
![Dyson café with English Electric Lightning jet](https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/inside-dyson/corporate-social-responsibility/our-dna/inside-dyson-our-dna-lightning-cafe.jpg?$responsive$)
![James Dyson](https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/inside-dyson/corporate-social-responsibility/our-dna/inside-dyson-csr-our-dna-james-quote.jpg?$responsive$)
![Sketch of Dyson campus](https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/inside-dyson/corporate-social-responsibility/our-dna/inside-dyson-csr-our-dna-building-the-future.jpg?$responsive$)
![Dyson cafe](https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/inside-dyson/corporate-social-responsibility/our-dna/inside-dyson-csr-our-dna-energy-usage.jpg?$responsive$)
![Schoolchildren performing an experiment](https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/inside-dyson/corporate-social-responsibility/our-dna/inside-dyson-csr-our-dna-skills-gap.jpg?$responsive$)
![Bus icon](https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/inside-dyson/corporate-social-responsibility/our-dna/inside-dyson-csr-our-dna-harmful-emissions.jpg?$responsive$)
![Employees in training](https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/inside-dyson/corporate-social-responsibility/our-dna/inside-dyson-csr-our-dna-engineer-in-everyone.jpg?$responsive$)
![Horse sculpture made of Dyson parts](https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/inside-dyson/corporate-social-responsibility/our-dna/inside-dyson-csr-our-dna-waste-not.jpg?$responsive$)
![Engineer's sketchbook](https://dyson-h.assetsadobe2.com/is/image/content/dam/dyson/inside-dyson/corporate-social-responsibility/our-dna/inside-dyson-csr-our-dna-resolute-relentless.jpg?$responsive$)
Efficiency: it's in our DNA.
It was the motivation behind James Dyson's first bagless vacuum cleaner. And as we grow, it drives us. Not just in our inventions. But in our buildings, our people and the communities we're part of.