Skip navigation
Thanks. We've saved your preferences.
You can update your contact preferences at any time in the Keep in touch section of Your Dyson. If you have a Your Dyson account, you can log in below to manage your contact options.
Change your contact preferences.
Change your contact preferences.

Your basket is empty. Your basket has items in it
Secure Checkout

"As engineers, we have to see beyond existing technology and ask, ‘Is there a better way?’"

James Dyson

Engineer
James Dyson with early Dyson vacuum cleaner

Pioneering radical change.

Frustrated by dust clogging the bag of his vacuum cleaner at home, James Dyson spent five years and 5,127 prototypes inventing the world’s first cyclonic vacuum cleaner. Launched in 1993, the DC01’s revolutionary technology solved the everyday problem of vacuums losing suction. Since that first Dual Cyclone vacuum, Dyson has continued to break new ground – inventing a cordless vacuum cleaner that performs like a full-size vacuum.

Sorry, but the video player isn't currently keyboard accessible. We're upgrading our player to improve this. Please email askdyson@dyson.ie or contact 01-475-7109 if you would like further help, or to see the information in an alternative format.

Please see our Accessibility Statement for more information.

Dyson Cyclone V10™ vacuum cleaner on engineering diagram

Smaller, faster, lighter.

Creating a powerful vacuum cleaner begins with the motor. Our engineers looked to aerospace engineering to create a motor that delivered the power we needed. The case material is phenolic moulding compound – as used in satellites – for its high resilience and strength-to-weight ratio, to smooth vibrations at ultra-fast motor speeds.

Sorry, but the video player isn't currently keyboard accessible. We're upgrading our player to improve this. Please email askdyson@dyson.ie or contact 01-475-7109 if you would like further help, or to see the information in an alternative format.

Please see our Accessibility Statement for more information.

Dyson Cyclone V10™ vacuum impeller

Increased efficiencies.

A Polyether Ether Ketone (P.E.E.K) and carbon fibre composite, found inside high-intensity pistons, was used for the impeller. To help channel more airflow, we overlapped the impeller’s vanes, creating a larger surface area and improving efficiency.

Sorry, but the video player isn't currently keyboard accessible. We're upgrading our player to improve this. Please email askdyson@dyson.ie or contact 01-475-7109 if you would like further help, or to see the information in an alternative format.

Please see our Accessibility Statement for more information.

Graphic of Dyson Cyclone V10™ vacuum ceramic shaft

Ceramic centre.

The motor needed a light, strong shaft that was able to cope with speeds of 125,000 rpm. Such high speeds create intense heat, causing a steel shaft to develop a curve of 10 to 20 microns – a tiny deviation, but enough to cause disruptive vibrations. So we used ceramic, which is cured at 1,600°C and three times harder than steel, at exactly half the density.

Sorry, but the video player isn't currently keyboard accessible. We're upgrading our player to improve this. Please email askdyson@dyson.ie or contact 01-475-7109 if you would like further help, or to see the information in an alternative format.

Please see our Accessibility Statement for more information.

Dyson Cyclone V10™ vacuum handle and cyclone pack

The boing effect.

To generate the extra power of the Dyson digital motor V10, Dyson engineers doubled the number of magnets and stators. When the trigger is released, the motor brakes the rotor to a stop almost instantly and the magnets bounce between the four stator positions. Like a ping-pong ball bouncing on a table, they move a smaller distance each time, creating a sound which our engineers call the ‘boing’.

Sorry, but the video player isn't currently keyboard accessible. We're upgrading our player to improve this. Please email askdyson@dyson.ie or contact 01-475-7109 if you would like further help, or to see the information in an alternative format.

Please see our Accessibility Statement for more information.

Graphic of airflow through Dyson digital motor V10

The Dyson digital motor V10.

The result of all this development was the Dyson digital motor V10 – the fastest digital motor we have ever created.

Sorry, but the video player isn't currently keyboard accessible. We're upgrading our player to improve this. Please email askdyson@dyson.ie or contact 01-475-7109 if you would like further help, or to see the information in an alternative format.

Please see our Accessibility Statement for more information.

Graphic of airflow comparison through Dyson V8™ vacuum and Dyson Cyclone V10™ vacuum

Direct development.

This smaller motor allowed our engineers to rotate the cyclone and bin assembly through 90 degrees, into an in-line format. This created a linear airflow path – improving the number of Air Watts of suction at the cleaner head by 20% more than the Dyson V8 Animal vacuum and allowing a ‘point and shoot’ bin emptying mechanism.

Sorry, but the video player isn't currently keyboard accessible. We're upgrading our player to improve this. Please email askdyson@dyson.ie or contact 01-475-7109 if you would like further help, or to see the information in an alternative format.

Please see our Accessibility Statement for more information.

Graphic of cleaner air being expelled from Dyson Cyclone V10™ vacuum

Advanced filtration.

It also allowed us to wrap both the pre- and post-motor filters around the motor as one sealed unit, for improved filtration. We improved the motor housing, adding sound-absorbing material and acoustic baffles, to reduce noise.

Sorry, but the video player isn't currently keyboard accessible. We're upgrading our player to improve this. Please email askdyson@dyson.ie or contact 01-475-7109 if you would like further help, or to see the information in an alternative format.

Please see our Accessibility Statement for more information.

Dyson Cyclone V10™ vacuum battery pack

Long-lasting power from a single battery.

We wanted to get long-lasting suction power into just one battery. Our seven-cell, 525 Watt lithium-ion battery pack has high-capacity which delivers fade-free power using nickel-cobalt-aluminium battery chemistry. Dyson’s intelligent power management system monitors power distribution to deliver fade-free power.

Sorry, but the video player isn't currently keyboard accessible. We're upgrading our player to improve this. Please email askdyson@dyson.ie or contact 01-475-7109 if you would like further help, or to see the information in an alternative format.

Please see our Accessibility Statement for more information.

  • Magnetic poles – twice as many as the Dyson V8™ vacuum.

  • Watts generated by the Dyson digital motor V10.

  • Grams in weight – half that of the Dyson digital motor V8.

Dyson Cyclone V10™ vacuum cleaner with older models in background

Game changer.

We’ve come a long way in 25 years – we’ve reinvented the cordless vacuum cleaner to have the suction power of a corded vacuum.¹ Now a new era begins.

The Dyson Cyclone V10™ cordless vacuum.

Sorry, but the video player isn't currently keyboard accessible. We're upgrading our player to improve this. Please email askdyson@dyson.ie or contact 01-475-7109 if you would like further help, or to see the information in an alternative format.

Please see our Accessibility Statement for more information.

Are you an owner?

  • Dyson’s Digital Assistant can help. Just click the purple icon at the bottom of the page.