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Dyson digital motor V8
The engineering story

Power, un-leashed.

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James Dyson holding Dyson digital motor

"No-one was designing the type of motor we needed. So we spent eight years developing our own. Without it, our cord-free vacuums could not deliver such power."

James Dyson
Engineer

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Schematic of Archimedes' lever principle

Ergonomic efficiency.

The Dyson Digital Slim™ vacuum launched in 2011. With the motor and the battery in the handle, it had the optimum centre of gravity for floor-to-ceiling cleaning – and created a new kind of vacuum cleaner.

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Dyson battery pack in testing

Powered up.

In 2014, our new motor powered the Dyson V6™ stick vacuum. With a redesigned nickel manganese cobalt battery, it had 150% more power than its predecessor, and a run time of up to 20 minutes.*

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Selection of Dyson vacuums and prototypes

Fully refined.

But we didn’t stop there. We doubled the run time of the Dyson V6™ vacuum with new battery technology, and cut noise by 50% with improved acoustics. And we designed the 425W Dyson digital motor V8.

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"Perhaps people would say we're non-compromising. That's Dyson throughout."

Matthew Childe

Global Head of Motor Development

  • Dyson engineers worked to create the motor

  • Hours of development on the Dyson digital motor V8

  • Hours of testing

  • Miles pushed during testing

Dyson V8™ vacuum

Cord-free. Hassle-free. Powerful suction.

By 2016, we were ready to bring all the new technologies together in one lightweight, versatile machine: a cordless vacuum cleaner with twice the suction of any other.¹ The Dyson V8™ cord-free stick vacuum.

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See all Dyson cordless stick vacuums

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