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  • Feature Motif
    Prussian blue supersonic

    From cars to curls: the curation of Dyson colour palettes

     

    How Dyson’s Automotive project inspired the Prussian Blue and Rich Copper colourway on Dyson’s hair care technologies.

     


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After first being curated for the interior of the electric vehicle project, we're launching a new colour for our hair tools this festive season – Prussian Blue and Rich Copper.

The colour combination was first put together by the design team, as they sought to break away from the various shades of black that are frequently used in the automotive industry. Although the development of the EV project was stopped, the project continues to influence the engineering and design of future Dyson technology.

  • Dyson electric car interior

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  • Dyson electric car exterior

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  • “We have a purposeful colour selection process for our technology and we look beyond the obvious. The new Prussian Blue and Rich Copper were originally selected for our car, we wanted to inject interest colour into the automotive industry, which is normally dominated by a boring blanket of black.”

     - Sir James Dyson, Founder and Chief Engineer at Dyson.

With James Dyson’s direction, a team of Colours, Materials and Finishes (CMF) engineers paired the copper accent with a blue base for the car's interior, drawing inspiration from the tones seen in precious metals. The exterior of the car was also tested in the same Prussian Blue to match the interior finishes.
 
Dyson introduced its first dedicated colours, materials and finishes team in 2016, based at its Hullavington Campus, UK. Working with the engineers behind the machines in the UK, Singapore and Malaysia, the team create colour schemes that complement and form and function of the product.  

  • curating a colour palatte

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“When we engineer new technology at Dyson, the form and the function are intrinsically linked. They are combined and considered for optimising performance. By challenging the look, feel and form of our technology, we can engineer products that alter consumer perceptions and are industry-leading.”

 - Emma Sheldon, Hair Care Category Director and former CMF Design Lead

Going back more than two decades, Dyson has a strong lineage in unique colour palettes. Its bright and boldly coloured vacuums provided an antidote to sterile and uninspiring alternatives. Unlike anything else seen on the market at the time, this desire to develop unique colours for Dyson machines remains true today. Engineers strive to find the balance between making a statement and creating something that works well in owners’ homes.  

 

Dyson colour palettes are created to work across a full range of technologies. Colours are not limited to specific product lines or categories. Instead, engineers are encouraged to think about how colours can be applied to various products, in different ways.

 

Dyson’s 2021 Prussian Blue and Rich Copper tools are now available from Dyson Demo Stores and Dyson.ie, each as part of a gift set paired with a selection of accessories, including a matching presentation case and Dyson-designed brush and comb when buying from Dyson direct.

Choose your model

Special gift edition

Special edition Dyson Airwrap™ styler Complete Long (Prussian blue/rich copper) with case, pouch, brush and comb

Includes 6 Dyson Airwrap™ styler attachments and 3 accessories for multiple hair types

Engineered for longer hair

Includes a Dyson-designed Prussian blue presentation case, travel pouch, brush and comb

What's included

See all Hide Click to learn more
  • Firm smoothing brush
  • Soft smoothing brush

    Creates a smooth, blow-dry finish. Engineered to be gentle on the scalp.

  • Pre-styling Dryer

    Takes hair from wet to damp, ready for styling.

  • Filter cleaning brush

    Filter cleaning brush for your Dyson Airwrap™.

  • 40mm Airwrap™ barrels
  • 30mm CW Long Airwrap Barrel Bu/Co
  • Non slip mat

    For safe placement during and after styling.

  • Copper-edged storage bag

    Securely stores your Dyson Airwrap™ styler when you’re on the move.

  • Volumising brush
Out of stock.
    €499.99
    Price includes VAT
    Learn more
    Special gift edition

    Special edition Dyson Airwrap™ styler Complete (Prussian blue/rich copper) with case, pouch, brush and comb

    Includes all Dyson Airwrap™ styler attachments for multiple hair types.

    Includes a Dyson-designed Prussian blue presentation case, brush and comb

    What's included

    See all Hide Click to learn more
    • Copper-edged storage bag

      Securely stores your Dyson Airwrap™ styler when you’re on the move.

    • Volumising brush
    • 40mm Airwrap™ barrels
    • Firm smoothing brush
    • Soft smoothing brush

      Creates a smooth, blow-dry finish. Engineered to be gentle on the scalp.

    • 30mm Airwrap™ barrels
    • 30mm Airwrap™ barrels
    • Pre-styling Dryer

      Takes hair from wet to damp, ready for styling.

    • 40mm Airwrap™ barrels
    • Storage Case

      Finished in prussian blue, cushioned with soft fabric, and secured by a magnetic clasp

    • Non slip mat

      For safe placement during and after styling.

    • Filter cleaning brush

      Filter cleaning brush for your Dyson Airwrap™.

    Out of stock.
      €499.99
      Price includes VAT
      Learn more
      Special gift edition

      Special edition Dyson Supersonic™ hair dryer (Prussian blue/rich copper) with case, brush and comb

      What's included

      See all Hide Click to learn more
      • Styling Concentrator

        Style your hair one section at a time with precise, controlled airflow.

      • Diffuser
      • Wide-tooth Comb
      • Flyaway attachment Black

        Hides flyaways under longer hair to give you a smooth, shiny finish¹

      • Gentle Air Attachment

        Fast yet gentle styling for fine hair and sensitive scalps.

      Out of stock.
        €399.99
        Price includes VAT
        Learn more
        Special gift edition

        Special edition Dyson Corrale™ hair straightener (Prussian blue/rich copper) with case, brush and comb

        Enhanced styling. Half the damage.¹ Use corded or cord-free.

        What's in the box

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        • Corrale presentation case
        • Dock Assy Bu
        • Magnetic 360˚ charging cable

          Rotates for hassle-free straightening while charging.

          €449.99
          Price includes VAT
          Learn more

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