PRESS RELEASE
Dyson Unveiled 2026: Discover the next generation of Dyson machines
August 21, 2026
Dyson Unveiled returns to Berlin on 3 September 2026, offering an exclusive first look at the next generation of Dyson machines before they launch around the world.
Building on the momentum of last year's inaugural event, Dyson Unveiled 2026 will be bigger, broader, and packed with new inventions, future concepts, and the engineering stories behind them.
From floorcare and robotics to air treatment and beauty, Dyson Unveiled is where our latest machines make their debut. It is also where we share the questions, challenges, and breakthroughs that inspire the next chapter of Dyson invention. Whether you're joining us in Berlin or watching the YouTube premiere online, you'll be among the first to discover what's coming next.
Held during the same month as IFA (Internationale Funkausstellung), Dyson Unveiled is our annual stage for showcasing new machines and future ideas.
2025 introduced a new era of annual Dyson launches. 2026 takes the experience even further.
What is Dyson Unveiled?
Dyson Unveiled is our major annual launch event. It is where we introduce the next generation of Dyson machines, share future ideas in development, and reveal the engineering thinking behind our latest inventions. The event gives journalists, customers, and Dyson enthusiasts an early look at what we're bringing to markets around the world.
More than a product and machine showcase, Dyson Unveiled offers a deeper understanding of how we approach problem-solving. It explores the questions that drive invention, the research behind every breakthrough, and the challenges our engineers set out to solve.
As an annual event, Dyson Unveiled will continue to provide a platform for unveiling new machines, future concepts, and the ideas shaping the next chapter of Dyson engineering.
Dyson Unveiled 2026 at a glance
Dyson Unveiled 2026 takes place in Berlin on 3 September 2026.
Key event details
- Date – 3 September 2026
- Location – Bolle, Berlin
- Focus – the next generation of Dyson machines
- Categories featured – floorcare, robotics, air treatment, beauty, and more
- Global viewing – YouTube premiere available through Dyson channels
Visitors attending in person will experience Dyson Unveiled in a heritage Berlin location designed to immerse audiences in the world as Dyson sees it. The event space will include interactive experiences, hands-on demonstrations, engaging presentations, and opportunities to discover the thinking behind our latest inventions.
Dyson Unveiled is a first look at what's next
Dyson began with a simple belief: to solve problems others ignore. That belief continues to guide every machine we develop.
Dyson Unveiled brings that philosophy to life by showing not only what we've created, but why we created it. The event gives audiences direct access to the ideas, research, experimentation, and persistence that sit behind every Dyson invention.
Rather than focusing solely on finished machines, Dyson Unveiled explores the journey from question to solution.
Dyson Unveiled offers an early look at future Dyson machines and provides insight into how they have been engineered to solve real-world challenges. It helps people outside of Dyson better understand the thinking, research, and attention to detail that underpin every launch.
Looking back at Dyson Unveiled 2025
Our first Dyson Unveiled demonstrated the scale of our ambition.
In Berlin in 2025, James Dyson introduced eleven new machines and product developments spanning multiple categories. The event showcased advancements across floorcare, robotics, environmental care, and beauty, providing a broad view of Dyson's problem-solving approach.
The launches revealed in 2025 were:
- Dyson PencilVac™
- Dyson V8 Cyclone cordless vacuum upgrade
- Dyson V16 Piston Animal
- Dyson Clean+Wash Hygiene
- Dyson Spot+Scrub™ Ai robot
- Dyson HushJet™ Purifier Compact
- Dyson Cool™ CF1 fan
- Dyson Hot+Cool™ HF1 Remote Link Pre-Heat fan heater
- Dyson Supersonic r™
- Dyson Airwrap Co-anda 2x™
- Dyson Omega™ Nourishing Range
Reflecting on 2025's Dyson Unveiled, James Dyson said:
“Over the years we have re-imagined the format of products through design, technology and state-of-the-art research. Developing new technology motors, heaters, separation systems and aerodynamics has enabled us to radically change the format yet make high performing products. We invented the cyclonic no-loss-of-suction vacuum, the high-speed motor, cord-free stick format, robotic vision navigation, the bladeless fan, Airblade hand drier and the ultra-high-speed digital Supersonic hair dryer. Today we are introducing new formats together with re-engineered Dyson products.”
The success of the first Dyson Unveiled established a new annual platform for Dyson to share our latest inventions with a global audience. Dyson Unveiled 2026 builds on that foundation.
What can we expect from Dyson Unveiled 2026?
A closer look at the problems we're trying to solve. A deeper view of the research behind our inventions. And an early glimpse at the machines and ideas that will shape what's next. Because at Dyson, seeing things differently is often where invention begins.
Dyson Unveiled 2026 will reveal nine new products across key categories within the Dyson portfolio. Visitors and viewers can expect a showcase that reflects the breadth of Dyson's work today and the direction we're heading tomorrow.
Floorcare. Robotics. Air treatment. Beauty. And more.
Each category will help tell a bigger story about how Dyson continues to explore problems from different perspectives and uncover new possibilities.
Seeing the unseen
The 2026 event experience has been designed around a central idea: seeing the unseen.
Visitors will journey through immersive spaces that reveal the hidden details of everyday life, from microscopic particles in the air to the complex environments navigated by intelligent machines.
Through interactive demonstrations and hands-on experiences, attendees will gain a closer look at some of the science, engineering, and design principles that shape Dyson inventions.
A bigger experience in Berlin
Hosted at Bolle, a historic venue in Berlin, Dyson Unveiled 2026 will feature immersive exhibition spaces alongside experience zones where visitors can explore machines in greater depth. There will also be keynote presentations and dedicated discovery areas designed to bring Dyson's engineering stories to life.
The result is a richer, more engaging experience that builds on everything audiences enjoyed about Dyson Unveiled 2025.
How to watch Dyson Unveiled 2026
You don't need to be in Berlin to experience Dyson Unveiled.
A dedicated YouTube premiere will allow viewers around the world to watch key moments from the event and discover the next generation of Dyson machines as they are revealed.
The streaming link will be available through Dyson channels. Viewers will also be able to add the event to their calendars and stay informed as more details are announced.
A deeper view of the future
At Dyson, every invention starts with a question.
Sometimes that question is about dust. Sometimes it is about airflow. Sometimes it is about how machines can better understand the spaces around them. The answers often lead somewhere unexpected.
Dyson Unveiled 2026 is an invitation to explore those questions with us.
Not just to see the machines we are introducing today, but to discover the ideas helping shape what comes next. Because understanding the future often begins by seeing the world differently.
Be among the first to see what's next
Keep an eye on the Dyson website for the latest announcements, event updates, and YouTube premiere details as we count down to Dyson Unveiled 2026. Whether in person or online, join us as we unveil the next generation of Dyson machines.
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