In recent years, the increased focus on wellness in beauty has seen a rise in people paying more attention to the science behind beauty, so it comes as no surprise that hair and scalp health is the next stop on the clean beauty journey.
Today, my clients are much more interested in maintaining the condition of their hair between salon visits. With greater exposure to information about hair health, they’re taking it on board with their day-to-day haircare and styling routines.
If we think back to the over-processed 80s perms, followed closely by excessive straightening throughout the 90s and early 2000’s, we see the stark difference in attitudes towards hair care between then and now. The 2010’s brought glamour in the form of voluminous, glossy curls and waves - starting the shift towards the modern association with healthy hair as desirable hair.
In the present day, hair health is reflected in trends such as the undone wave, the popularity of the classic, bouncy blow dry, and the progression of the natural hair movement.
I've seen more people move away from extreme heat styling; they’re wanting more protective styles or ‘lived in’ looks that can last a couple of days without too many touch ups, or it’s about making the hair look as smooth, shiny and healthy as possible.