Marking a new chapter in our rapidly-expanding direct-to-consumer retail approach, Dyson introduces virtual reality technology to enable customers to experience and test Dyson technology from their own homes, using a VR headset.

The new Dyson Demo VR allows customers to trial, test and understand Dyson products in an immersive, online environment. The technology used draws on many of the same visualisation and simulation technologies that Dyson engineers use to prototype, test and develop new products and software in the laboratory.

The enhanced customer experience brings the best of the physical, offline world together with the convenience and dynamism of the virtual world. Paired with live streamed events on Dyson’s websites and 1:1 video demonstrations hosted by Dyson experts, the new approach will enable customers to better understand which technology is right for them.

This new launch forms a part of Dyson’s growing focus on direct-to-consumer retail both on the high street and online. These virtual experiences will compliment Dyson’s 318 existing physical Dyson Demo stores worldwide, 30 of which have opened in city centres during the COVID-19 pandemic, with a further 23 planned for 2022. 

The Dyson Demo VR is the first virtual store of its kind and is available through the Oculus store from November 19, 2021. The VR experience will update and improve over time, with phase one including:

For the past decade, product development and simulation tools have enabled Dyson engineers to develop products and put them through their paces in a virtual world, even before the first physical prototypes are made. In Dyson’s EV project, virtual reality was used to simulate an ‘on road’ driving experience, while also replicating the exterior colours, materials, finishes and interiors. Engineers were also able to build the car in a virtual world to gain access to the inner workings of the machine’s motors, testing proximity, performance and problem solving, all ahead of the first physical prototype’s production.