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Discover limited edition Dyson haircare technology gifts now. Learn more. 

Model with hair after using Dyson hair care technology

The science behind hair

Solving real hair problems with innovative engineering.

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Two women demonstrating Dyson hair care range

We're obsessed with researching hair damage

Our mission is to solve problems others ignore – maintaining healthy hair by helping to protect against excessive heat damage. To truly understand hair, Dyson engineers have carried out a microscopic investigation into every hair type.

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What's your hair type?

There are three different types of bond that give hair its shape. Some of these bonds allow temporary stretching, tensing and reforming to create new styles. Understanding your hair type can help select the best styling approach and treatment for your perfect style. 

A line diagram with a hand holding a strand of hair

Know your roots

Pluck a strand of hair and rub it between your fingers. If it feels like a barely-there thread of silk, your hair is fine. If it feels like a thread of cotton, your hair is coarse.

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Whats your curl pattern?

There are four main hair types: straight, wavy, curly and coily. Understanding your hair shape allows you to understand how to manage and care for your hair, including how to achieve desired styles.

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How to manage damage

Dyson technology not only helps to style hair, but is designed to retain colour, moisture, shine and smoothness. We've explored three key areas surrounding hair health.

Hair strand under a microscope with signs of breakage

1. Breakage

Overexposure to extreme temperatures can weaken the bonds in the hair, making it more prone to breakage.

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    Weakening your hair

    Exposure to temperatures over 150°C can cause the shape of the keratin in hair strands to change. The α-keratin slowly converts to β-keratin which makes hair weaker and less elastic over time.

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    Prevention not repair

    Once hair has been damaged, it can't be reversed. Hair can become dry and frizzy and lose hydration. If hair is exposed to temperatures over 230°C it will begin to burn or melt.

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    Maintain natural strength

    The Dyson Corrale™ hair straightener has been engineered to offer enhanced styling for half the damage¹  with a precise heating system and Intelligent heat control. Flexing plate technology is engineered to gather hair, helping to create an equivalent style in fewer passes and with less reliance on heat.

Hair strand under a microscope with signs of moisture

2. Moisture

Moisture levels within your hair can vary depending on the humidity levels in your environment. Excessive heat can compromise your hair’s natural moisture balance, by making the hair more porous – gaining or losing water more easily.

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    The perfect balance

    If too much water is lost from the hair, it can sometimes feel dry and dehydrated. If too much water is absorbed in the bonds, your style can be disrupted, causing it to drop out. Better moisture balance means better retention.

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    Weaker when wet

    Water causes hair to swell and become weaker by up to 42%², breaking the bonds holding the structure together. This is why the Dyson Supersonic™ hair dryer has been designed with fast drying technology. 

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    Achieve style retention

    Our machines have been engineered by hair care experts to prevent excessive heat damage and safeguard your hair’s moisture balance. This not only supports style retention but helps to protect your hair’s wellbeing.

Hair strand under a microscope with signs of a shiny appearance

3. Smooth and shine

Shine occurs when light hits hair strands and bounces off evenly. When hair is damaged, the cuticles can lift, scattering light in multiple directions and making it appear dull.

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    Loss in colour pigmentation

    Whether your hair’s chemically dyed or natural, high heat can change its proteins. This can cause the colour to be stripped and appear faded – or even a different colour altogether.  

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    The Coanda effect

    The Dyson Airwrap™ multi-styler harnesses an aerodynamic phenomenon called the Coanda effect, which is powered by the Dyson digital V9 motor. It uses air to wrap and create curls, rather than extreme heat. Helping to protect your natural shine. 

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    Align for shine

    New attachments for the Dyson Supersonic™ hair dryer and Dyson Airwrap™ multi-styler help reduce flyaways.³ By bringing longer strands to the front and pushing shorter ones underneath, flyaways are reduced for better alignment and shine.

Three female models using Dyson hair care range

The Dyson solution

Researched. Tested. Resolved.

Years of research and testing at Dyson’s specialist hair science laboratories have confirmed there are two key factors when styling; temperature and control. Our engineers have established technology that styles without excessive heat.

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    Dyson Airwrap™ multi-styler

    Combining powerful airflow with controlled heat, the Dyson™ Airwrap multi-styler can dry and style at the same time – using the Coanda effect, not extreme heat. 

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    Dyson Corrale™ hair straightener

    The straightener with flexing manganese copper alloy plates for styling with half the damage.¹  The Dyson Corrale™ hair straightener gathers hair to create shiny, straight styles with less frizz and flyaways.⁴

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    Dyson Supersonic™ hair dryer

    Engineered with Intelligent heat control and the Dyson digital motor V9, the iconic Dyson Supersonic™ hair dryer is fast drying with no extreme heat.

Woman dries and styles hair with the Dyson Supersonic hair dryer

Attachments and accessories

Dyson-designed hair care attachments and accessories are researched and tested as thoroughly as Dyson machines.

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Dyson Supersonic hair dryer and Airwrap multi-styler in Vinca blue and Rosé.

Holiday gift edition Dyson technology. Now in Vinca blue and Rosé.

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Choose your model

Limited edition

Holiday gift edition Dyson Supersonic™ hair dryer (Vinca blue/ Rosé)

Special edition Dyson Supersonic™ hair dryer in Vinca blue and Rosé.

Dyson-designed Vinca blue presentation case and stand worth €126.*

6 accessories included

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  • Gentle Air Attachment

    Fast yet gentle styling for fine hair and sensitive scalps.

  • Styling Concentrator

    Style your hair one section at a time with precise, controlled airflow.

  • Wide tooth comb attachment

    Engineered for coily and afro hair, the Wide-tooth comb attachment has robust teeth to help lengthen hair as it dries or creates volume and shape.

  • Flyaway attachment Black

    Hides flyaways under longer hair to give you a smooth, shiny finish¹

  • Diffuser
€429.99
Price includes VAT
See details
Limited edition

Holiday gift edition Dyson Airwrap™ multi-styler Complete

Special edition Dyson Airwrap™ multi-styler Complete in Vinca Blue and Rosé.

Includes Dyson-designed Vinca blue presentation case worth €67 and Rosé-edged travel pouch worth €49.

8 accessories included

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  • PU Leather Case WBu

    Cushioned with soft fabric, and secured by a magnetic clasp.

  • Coanda Smoothing Dryer Assy Bk/Pk

    Multi-functional attachment to dry, smooth and hide flyaways

  • Filter cleaning brush

    Filter cleaning brush for your Dyson Airwrap™.

  • Airwrap Travel Pouch Pk

    The lightweight travel solution for your Dyson Airwrap™ styler

  • Firm Smoothing Brush WBu/Pk

    Creates a straighter style with less frizz and fewer flyaways

  • 40mm Airwrap Barrel Bk/Pk

    Create and set loose curls or waves

  • Volumising Brush MBk/Pnk

    Engineered to give body and shape to limp, flat hair.

  • 30mm Airwrap Barrel Bk/Pk

    Create and set voluminous curls

  • Soft Smoothing Brush WBu/Pnk

    Creates a smooth, blow-dry finish. Engineered to be gentle on the scalp.

€579.99
Price includes VAT
See details
Limited edition

Holiday gift edition Dyson Corrale™ straightener

Special edition Dyson Corrale™ straightener in Vinca blue and Rosé with foldable travel dok and Rosé-edged travel pouch

With Dyson-designed Presentation case worth €67

4 accessories included

See all Hide Click to learn more
  • Magnetic 360˚ charging cable

    Rotates for hassle-free straightening while charging.

  • Heat-resistant travel pouch

    Safely stores the straightener, with a separate protector for the Flight-ready tag.

  • Travel charging dock

    New foldable, sleek charging stand designed to fit in your travel bag for easier charging.

  • Vinca blue presentation case

    Protects and neatly stores your Dyson Corrale™ styler. Finished in special edition Vinca blue, cushioned with soft fabric and with a removable lid that is also a non-slip mat for your multi-styler.

€479.99
Price includes VAT
See details

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    Re-engineered Diffuser

    Captures curls and reduces frizz without disrupting the hair's natural form. Re-engineered with longer prongs to reach deeper into the hair and evenly diffuse each curl.

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    Flyaway attachment

    This finishing tool attaches to the Dyson Supersonic™ hair dryer for sleek, straight styles. Engineered to hide flyaways under longer hair for a smoother finish, with just air.³

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    Barrels to curl and wave

    The new Dyson Airwrap™ multi-styler barrels have been re-engineered to curl in both directions while drying simultaneously. Combining the Coanda effect and controlled heat, to create styles quickly and easily.

Choose your model

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Larry King, Dyson Global Ambassador

Hair science with the professionals

Learn more about hair wellness from celebrity stylist, Larry King.

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Buy direct from the people who made it

*Dyson Supersonic Stand offer included from 16.11.2022 until 14.12.2022 on purchases of the Dyson Supersonic Vinca Blue and Rose (426082-01) from dyson.ie or a Mall Demo location only. Whilst stocks last. Dyson Ireland Limited reserves the right to change or withdraw the offer at any time. Please see terms and conditions on our website for more information.