Boulter & P Jewellery
It's a magnificent way to show jewellery to the customer. The bright white light causes the jewellery to really sparkle. It's been admired by customers and staff find it a useful sales tool."
Geraldine Purves, Co-owner.
Boulter & P is a contemporary London-based jewellery boutique based in Hampstead. It is owned by two sisters, Annette Boulter and Geraldine Purves, who have been running a successful jewellery company, Tokyo Ltd, since 1984.
Halogen lighting was used across all stores and posed several problems:
Poor quality of light
Exhibiting the clarity and detail of the jewels requires bright, high-quality light. "Our halogen lighting wasn't sufficiently bright, and the light quality wasn't white enough to show off jewellery products," says Geraldine.
While exhibiting and scrutinising the jewellery, sales people and customers came into close contact with the display lights. Burns from hot halogen bulbs were a worry.
"Halogen bulbs need frequent replacing and aren't as energy efficient as LEDs. They were uneconomical and unreliable," says Geraldine.
The solution: CSYS™ task light
In their new Hampstead branch, Boulter & P are now using the CSYS™ task light for up-close exhibiting at a special display table.
Crisp, high quality light
Eight LEDs are housed in a conical reflector providing warm white light. "It's magneficent way to show jewellery to the customer," says Geraldine. "The bright white light causes the jewellery to really sparkle."
Safe to touch
CSYS™ task lights use Heat Pipe Technology which draws heat away from LEDs, so they're safe to touch. Geraldine observes, "We can show customers individual pieces up close without fear of burning them!"
Long-lasting and energy efficient
CSYS™ task lights use Heat Pipe Technology to direct heat away from their LEDs, sustaining brightness for up to 144,000 hours.*
Designed for practicallity
3 Axis Glide™ motion lets you position the light precisely where you need it. And touch-sensitive precision dimming remembers your ideal light level. "It's perfect for illuminating jewellery up-close, such as a ring on a finger or the cut of a stone," says Geraldine.