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Boulter & P Shop Front

Case Study

Boulter & P Jewellery

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It's a magnificent way to show jewellery to the customer. The bright white light causes the jewellery to really sparkle. It's been admired by customers and staff find it a useful sales tool."

Geraldine Purves, Co-owner.

Boulter & P The Business

The business

Boulter & P is a contemporary London-based jewellery boutique based in Hampstead. It is owned by two sisters, Annette Boulter and Geraldine Purves, who have been running a successful jewellery company, Tokyo Ltd, since 1984.

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The problem

Halogen lighting was used across all stores and posed several problems:

Poor quality of light
Exhibiting the clarity and detail of the jewels requires bright, high-quality light. "Our halogen lighting wasn't sufficiently bright, and the light quality wasn't white enough to show off jewellery products," says Geraldine.

Too hot
While exhibiting and scrutinising the jewellery, sales people and customers came into close contact with the display lights. Burns from hot halogen bulbs were a worry.

Inefficient
"Halogen bulbs need frequent replacing and aren't as energy efficient as LEDs. They were uneconomical and unreliable," says Geraldine.

Sorry, but the video player isn't currently keyboard accessible. We're upgrading our player to improve this. Please email askdyson@dyson.ie or contact 01-475-7109 if you would like further help, or to see the information in an alternative format.

Please see our Accessibility Statement for more information.

Sorry, but the video player isn't currently keyboard accessible. We're upgrading our player to improve this. Please email askdyson@dyson.ie or contact 01-475-7109 if you would like further help, or to see the information in an alternative format.

Please see our Accessibility Statement for more information.

Sorry, but the video player isn't currently keyboard accessible. We're upgrading our player to improve this. Please email askdyson@dyson.ie or contact 01-475-7109 if you would like further help, or to see the information in an alternative format.

Please see our Accessibility Statement for more information.

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