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Creating cutting-edge technology demands unconventional thinking. Which is how motorbike parts and fishing rods helped with developing the digital motor that powers our Dyson V7™ vacuum.
"No-one was designing the type of motor we needed. So we spent eight years developing our own. Without it, our cord-free vacuums could not deliver such power."
James Dyson
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Opening the throttle.
In 1997, conventional motors were still using 160-year-old technology. So we started developing smaller, faster digital motors – by adding intelligent software to a motorbike impeller.
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Digital revolution.
By 2009, we’d created the 200W Dyson digital motor V2. Small and light, it span at 78,000rpm, providing the power we needed for our first cord-free stick vacuum.
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Ergonomic efficiency.
The Dyson Digital Slim™ vacuum launched in 2011. With the motor and the battery in the handle, it had the optimum centre of gravity for floor-to-ceiling cleaning – and created a new kind of vacuum cleaner.
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Pushing the boundaries.
As our engineers developed our next-generation 350W Dyson digital motor, we had to find a casing robust enough to hold the motor together while it span at up to 110,000rpm.
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Racing ahead.
So we investigated the super-strong, ultra-light casing used in Formula 1 for its KERS flywheel technology. And then we created our own – by adapting carbon fibre fishing rod tubes.
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Powered up.
In 2014, our new motor powered the Dyson V6™ stick vacuum. With a redesigned nickel manganese cobalt battery, it had 150% more power than its predecessor, and a run time of up to 20 minutes.*
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Increased performance.
But we didn’t stop there. We retuned the battery to increase the run time of the Dyson V7™ vacuum to 30 minutes,* and cut noise with improved acoustics.
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Patents on Dyson V7™ cord-free vacuums
Dyson engineers worked to improve the motor
Miles pushed during testing
"Perhaps people would say we're non-compromising. That's Dyson throughout."
Matthew Childe
Global Head of Motor Development
The stick vacuum, defined.
In 2017, we launched our new technology in one lightweight, versatile machine: a cordless vacuum cleaner with long-lasting, powerful suction.
The Dyson V7™ cord-free stick vacuum.
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Choose your model
Dyson V7 Absolute
Versatile. Quick cleaning. Up to 30 minutes of run time.¹
Direct drive cleaner head removes ground-in dirt from carpets.
Additional Fluffy™ cleaner head to gently clean hard floors.
Powerful and lightweight whole home cleaning. Counts and measures the size of dust particles. Up to 60 minutes of run time.¹ LCD screen reports performance and run time.
Single-button power control. No need to hold the trigger. Making cleaning easier.
Additional Laser Slim Fluffy™ cleaner head to gently clean hard floors.
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Representative example. Representative 17.9% APR (variable), purchase rate 17.9% p.a. (variable), £1200 assumed credit limit. Subject to credit approval. Finance provided by PayPal Credit. Selected Dyson.co.uk instalment purchases qualify for 14.9% p.a. for a fixed period depending on the length of the term selected. For example a £1200 purchase split over 24 monthly payments at 14.9% p.a. would cost £57.60 per month. Choose a monthly instalment plan with PayPal Credit up to 24 months to suit your budget. Dyson Limited acts as a credit broker and offers finance from PayPal Credit, a trading name of PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449, Luxembourg. Terms and conditions apply. Subject to status.
Our prices are checked daily, if within 7 days of purchase, you find the same model advertised at a lower price by Currys, Power City, Harvey Norman, Arnotts, Brown Thomas, DID and Expert in the Republic of Ireland, we’ll refund the difference.
So you can be confident you’re getting the best price by purchasing direct from Dyson.
- Contact our Customer Service team on 01-475-7109
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Free options available. Orders placed after 6pm (Mon-Thu), will be delivered within 2 days. Orders placed on Fridays after 6pm and on weekends, will be dispatched the next working day and delivered on Tuesday.
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You may cancel your order at any time up to 90 days after receiving the goods by calling us on 01-475-7109 or emailing askdyson.ie
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