Creating cutting-edge technology demands unconventional thinking. Which is how motorbike parts and fishing rods helped with developing the digital motor that powers our Dyson V7™ vacuum.
"No-one was designing the type of motor we needed. So we spent eight years developing our own. Without it, our cord-free vacuums could not deliver such power."
Opening the throttle.
In 1997, conventional motors were still using 160-year-old technology. So we started developing smaller, faster digital motors – by adding intelligent software to a motorbike impeller.
By 2009, we’d created the 200W Dyson digital motor V2. Small and light, it span at 78,000rpm, providing the power we needed for our first cord-free stick vacuum.
The Dyson Digital Slim™ vacuum launched in 2011. With the motor and the battery in the handle, it had the optimum centre of gravity for floor-to-ceiling cleaning – and created a new kind of vacuum cleaner.
In 2014, our new motor powered the Dyson V6™ stick vacuum. With a redesigned nickel manganese cobalt battery, it had 150% more power than its predecessor, and a run time of up to 20 minutes.*
But we didn’t stop there. We retuned the battery to increase the run time of the Dyson V7™ vacuum to 30 minutes,* and cut noise with improved acoustics.
Patents on Dyson V7™ cord-free vacuums
Dyson engineers worked to improve the motor
Miles pushed during testing
"Perhaps people would say we're non-compromising. That's Dyson throughout."
The stick vacuum, defined.
In 2017, we launched our new technology in one lightweight, versatile machine: a cordless vacuum cleaner with long-lasting, powerful suction.
The Dyson V7™ cord-free stick vacuum.
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*Stated run time applies to powerful suction mode with non-motorised tool attached.