Engineering

Power, un-leashed.

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Creating cutting-edge technology demands unconventional thinking. Which is how motorbike parts and fishing rods helped with developing the digital motor that powers our Dyson V7™ vacuum.

"No-one was designing the type of motor we needed. So we spent eight years developing our own. Without it, our cord-free vacuums could not deliver such power."

James Dyson

Opening the throttle.

In 1997, conventional motors were still using 160-year-old technology. So we started developing smaller, faster digital motors – by adding intelligent software to a motorbike impeller.

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Digital revolution.

By 2009, we’d created the 200W Dyson digital motor V2. Small and light, it span at 78,000rpm, providing the power we needed for our first cord-free stick vacuum.

Schematic of Archimedes' lever principle

Ergonomic efficiency.

The Dyson Digital Slim™ vacuum launched in 2011. With the motor and the battery in the handle, it had the optimum centre of gravity for floor-to-ceiling cleaning – and created a new kind of vacuum cleaner.

Pushing the boundaries.

As our engineers developed our next-generation 350W Dyson digital motor, we had to find a casing robust enough to hold the motor together while it span at up to 110,000rpm.

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Racing ahead.

So we investigated the super-strong, ultra-light casing used in Formula 1 for its KERS flywheel technology. And then we created our own – by adapting carbon fibre fishing rod tubes.

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Powered up.

In 2014, our new motor powered the Dyson V6™ stick vacuum. With a redesigned nickel manganese cobalt battery, it had 150% more power than its predecessor, and a run time of up to 20 minutes.*

Selection of Dyson cord-free vacuums and prototypes

Increased performance.

But we didn’t stop there. We retuned the battery to increase the run time of the Dyson V7™ vacuum to 30 minutes,* and cut noise with improved acoustics.

Patents on Dyson V7™ cord-free vacuums
Dyson engineers worked to improve the motor
Miles pushed during testing

"Perhaps people would say we're non-compromising. That's Dyson throughout."

Matthew Childe

Global Head of Motor Development

The stick vacuum, defined.

In 2017, we launched our new technology in one lightweight, versatile machine: a cordless vacuum cleaner with long-lasting, powerful suction.

The Dyson V7™ cord-free stick vacuum.

Choose your model

Dyson V7™ vacuums

Limited stock

Dyson V7 Motorhead Plus

Cord-free. Hassle-free. Powerful suction.

4 tools and accessories included

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Docking station

Wall-mounted dock to recharge your vacuum and tidily store tools
Quick-release crevice tool

Designed for precise cleaning around edges and narrow gaps.
Quick-release stubborn dirt brush

Stiff nylon bristles dislodge stubborn dirt from floors and furniture.
Charger

Charges your vacuum with or without the Docking station

Out of stock.

Price includes NEW VAT

Learn more

Dyson V7™ vacuums

Dyson V7 Animal

Powerful. Lightweight. Versatile. Engineered for homes with pets.

Now with New Reach under tool and whole-machine filtration.

8 tools and accessories included

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Motorhead

Powerful direct-drive cleaner head removes ground-in dirt from carpets
Reach Under Tool

Reach Under Tool for your dyson machine.
Docking station

Wall-mounted dock to recharge your vacuum and tidily store tools
Quick-release mini Motorhead tool

Great for cleaning smaller surfaces, upholstery and stairs
Quick-release crevice tool

Designed for precise cleaning around edges and narrow gaps.
Quick-release mini soft dusting brush

Easy, vacuum-assisted dusting. With soft nylon bristles to clean delicate surfaces and fabrics.
Quick-release combination tool

Two tools in one - brush and wide nozzle. For simple switching between tasks
Charger

Charges your vacuum with or without the Wall Dok.

Out of stock.

€299.99

Price includes NEW VAT

Learn more

Dyson V7™ vacuums

Dyson V7 Absolute

Powerful. Lightweight. Versatile. Engineered for whole-home cleaning.

Now with New Reach under tool and whole-machine filtration.

Includes a Soft roller cleaner head for expert hard floor cleaning.

9 tools and accessories included

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Motorhead

Powerful direct-drive cleaner head removes ground-in dirt from carpets
Quick-release crevice tool

Designed for precise cleaning around edges and narrow gaps.
Quick-release mini soft dusting brush

Easy, vacuum-assisted dusting. With soft nylon bristles to clean delicate surfaces and fabrics.
Docking station

Wall-mounted dock to recharge your vacuum and tidily store tools
Quick-release combination tool

Two tools in one - brush and wide nozzle. For simple switching between tasks
Quick-release soft roller cleaner head

Powerful direct-drive cleaner head removes ground-in dirt from carpets
Quick-release mini Motorhead tool

Great for cleaning smaller surfaces, upholstery and stairs
Reach Under Tool

Reach Under Tool for your dyson machine.
Charger

Charges your vacuum with or without the Wall Dok.

Out of stock.

€349.99

Price includes NEW VAT

Learn more

Dyson Cyclone V10™ vacuums

Dyson Cyclone V10 Absolute vacuum

Engineered for deep cleaning anywhere around the home

Up to 60 minutes of powerful suction (in suction mode 1 with non-motorised tool).

Includes additional filter

9 tools and accessories included

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Charger

Charges your vacuum with or without the Wall Dok.
Quick-release combination tool

Two tools in one - brush and wide nozzle. For simple switching between tasks
Soft roller cleaner head

Engineered with soft woven nylon and anti-static carbon fibre, for hard floors
Direct drive cleaner head

Powerful direct-drive cleaner head removes ground-in dirt from carpets
Quick-release mini soft dusting brush

Easy, vacuum-assisted dusting. With soft nylon bristles to clean delicate surfaces and fabrics.
Docking station

Wall-mounted dock to recharge your vacuum and tidily store tools
Quick-release crevice tool

Designed for precise cleaning around edges and narrow gaps.
Filter

Additional spare filter for uninterrupted use of your vacuum while the other is cleaned
Mini motorised tool

Great for cleaning smaller surfaces, upholstery and stairs