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Dyson digital motor

Engineering

Power, un-leashed.

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Creating cutting-edge technology demands unconventional thinking. Which is how motorbike parts and fishing rods helped with developing the digital motor that powers our Dyson V7™ vacuum.

James Dyson holding Dyson digital motor

"No-one was designing the type of motor we needed. So we spent eight years developing our own. Without it, our cord-free vacuums could not deliver such power."

James Dyson

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Opening the throttle.

In 1997, conventional motors were still using 160-year-old technology. So we started developing smaller, faster digital motors – by adding intelligent software to a motorbike impeller.

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Digital revolution.

By 2009, we’d created the 200W Dyson digital motor V2. Small and light, it span at 78,000rpm, providing the power we needed for our first cord-free stick vacuum.

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Schematic of Archimedes' lever principle

Ergonomic efficiency.

The Dyson Digital Slim™ vacuum launched in 2011. With the motor and the battery in the handle, it had the optimum centre of gravity for floor-to-ceiling cleaning – and created a new kind of vacuum cleaner.

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Pushing the boundaries.

As our engineers developed our next-generation 350W Dyson digital motor, we had to find a casing robust enough to hold the motor together while it span at up to 110,000rpm.

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Racing ahead.

So we investigated the super-strong, ultra-light casing used in Formula 1 for its KERS flywheel technology. And then we created our own – by adapting carbon fibre fishing rod tubes.

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Dyson vacuum battery

Powered up.

In 2014, our new motor powered the Dyson V6™ stick vacuum. With a redesigned nickel manganese cobalt battery, it had 150% more power than its predecessor, and a run time of up to 20 minutes.*

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Selection of Dyson cord-free vacuums and prototypes

Increased performance.

But we didn’t stop there. We retuned the battery to increase the run time of the Dyson V7™ vacuum to 30 minutes,* and cut noise with improved acoustics.

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  • Patents on Dyson V7™ cord-free vacuums

  • Dyson engineers worked to improve the motor

  • Miles pushed during testing

"Perhaps people would say we're non-compromising. That's Dyson throughout."

Matthew Childe

Global Head of Motor Development
Dyson V7™ vacuum

The stick vacuum, defined.

In 2017, we launched our new technology in one lightweight, versatile machine: a cordless vacuum cleaner with long-lasting, powerful suction.

The Dyson V7™ cord-free stick vacuum.

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Choose your model

  • Dyson V7™ vacuums

  • Dyson V7™ vacuums

  • Dyson V7™ vacuums

  • Dyson Cyclone V10™ vacuums

  • Limited stock
    Dyson V7 Motorhead Plus

    Cord-free. Hassle-free. Powerful suction.

    2192 Reviews

    4 tools and accessories included See all Hide Click to learn more
    Docking station

    Wall-mounted dock to recharge your vacuum and tidily store tools

    Quick-release crevice tool

    Designed for precise cleaning around edges and narrow gaps.

    Quick-release stubborn dirt brush

    Stiff nylon bristles dislodge stubborn dirt from floors and furniture.

    Charger

    Charges your vacuum with or without the Docking station

    Out of stock.
      €245.92
      Price includes NEW VAT
      Learn more
    • Dyson V7 Animal

      Powerful. Lightweight. Versatile. Engineered for homes with pets.

      Now with New Reach under tool and whole-machine filtration.

      2192 Reviews

      7 tools and accessories included See all Hide Click to learn more
      Quick-release mini soft dusting brush

      Easy, vacuum-assisted dusting. With soft nylon bristles to clean delicate surfaces and fabrics.

      Quick-release mini Motorhead tool

      Great for cleaning smaller surfaces, upholstery and stairs

      Reach Under Tool

      Replacement Reach Under Tool for your dyson machine.

      Quick-release combination tool

      Two tools in one - brush and wide nozzle. For simple switching between tasks

      Docking station

      Wall-mounted dock to recharge your vacuum and tidily store tools

      Quick-release crevice tool

      Designed for precise cleaning around edges and narrow gaps.

      Motorhead

      Powerful direct-drive cleaner head removes ground-in dirt from carpets

        €295.11
        Price includes NEW VAT
        Learn more
      • Dyson V7 Absolute

        Powerful. Lightweight. Versatile. Engineered for whole-home cleaning.

        Now with New Reach under tool and whole-machine filtration.

        Soft roller cleaner head for expert hard floor cleaning.

        2192 Reviews

        8 tools and accessories included See all Hide Click to learn more
        Quick-release crevice tool

        Designed for precise cleaning around edges and narrow gaps.

        Quick-release mini soft dusting brush

        Easy, vacuum-assisted dusting. With soft nylon bristles to clean delicate surfaces and fabrics.

        Docking station

        Wall-mounted dock to recharge your vacuum and tidily store tools

        Quick-release combination tool

        Two tools in one - brush and wide nozzle. For simple switching between tasks

        Reach Under Tool

        Replacement Reach Under Tool for your dyson machine.

        Quick-release soft roller cleaner head

        Powerful direct-drive cleaner head removes ground-in dirt from carpets

        Quick-release mini Motorhead tool

        Great for cleaning smaller surfaces, upholstery and stairs

        Motorhead

        Powerful direct-drive cleaner head removes ground-in dirt from carpets

          €344.29
          Price includes NEW VAT
          Learn more
        • Dyson Cyclone V10 Absolute (Copper)

          Engineered for deep cleaning anywhere around the home

          6153 Reviews

          7 tools and accessories included See all Hide Click to learn more
          Soft roller cleaner head

          Engineered with soft woven nylon and anti-static carbon fibre, for hard floors

          Mini motorised tool

          Great for cleaning smaller surfaces, upholstery and stairs

          Quick-release combination tool

          Two tools in one - brush and wide nozzle. For simple switching between tasks

          Quick-release crevice tool

          Designed for precise cleaning around edges and narrow gaps.

          Quick-release mini soft dusting brush

          Easy, vacuum-assisted dusting. With soft nylon bristles to clean delicate surfaces and fabrics.

          Docking station

          Wall-mounted dock to recharge your vacuum and tidily store tools

          Charger

          Charges your vacuum with or without the Wall Dok.

          Direct drive cleaner head

          Powerful direct-drive cleaner head removes ground-in dirt from carpets

            €491.87
            Price includes NEW VAT
            Learn more

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          See all Dyson cordless stick vacuums

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          Our prices are checked daily, if within 7 days of purchase, you find the same model advertised at a lower price by Currys, Power City, Harvey Norman, DID and Expert in the Republic of Ireland, we’ll refund the difference. 

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          We offer a 30-day returns policy, in case you change your mind. On vacuums, hair care, lighting, purifiers, fans and heaters only.

          1. If you change your mind, you may cancel your order up to 30 days after receiving your machine.

          2. To cancel, please contact us by:

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          We don't stop caring about our machines once they're yours. We offer a guarantee on parts and labour.

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          *Stated run time applies to powerful suction mode with non-motorised tool attached.

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