Engineering

Power, un-leashed.

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Creating cutting-edge technology demands unconventional thinking. Which is how motorbike parts and fishing rods helped with developing the digital motor that powers our Dyson V7™ vacuum.

"No-one was designing the type of motor we needed. So we spent eight years developing our own. Without it, our cord-free vacuums could not deliver such power."

James Dyson

Opening the throttle.

In 1997, conventional motors were still using 160-year-old technology. So we started developing smaller, faster digital motors – by adding intelligent software to a motorbike impeller.

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Digital revolution.

By 2009, we’d created the 200W Dyson digital motor V2. Small and light, it span at 78,000rpm, providing the power we needed for our first cord-free stick vacuum.

Schematic of Archimedes' lever principle

Ergonomic efficiency.

The Dyson Digital Slim™ vacuum launched in 2011. With the motor and the battery in the handle, it had the optimum centre of gravity for floor-to-ceiling cleaning – and created a new kind of vacuum cleaner.

Pushing the boundaries.

As our engineers developed our next-generation 350W Dyson digital motor, we had to find a casing robust enough to hold the motor together while it span at up to 110,000rpm.

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Racing ahead.

So we investigated the super-strong, ultra-light casing used in Formula 1 for its KERS flywheel technology. And then we created our own – by adapting carbon fibre fishing rod tubes.

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Powered up.

In 2014, our new motor powered the Dyson V6™ stick vacuum. With a redesigned nickel manganese cobalt battery, it had 150% more power than its predecessor, and a run time of up to 20 minutes.*

Selection of Dyson cord-free vacuums and prototypes

Increased performance.

But we didn’t stop there. We retuned the battery to increase the run time of the Dyson V7™ vacuum to 30 minutes,* and cut noise with improved acoustics.

Patents on Dyson V7™ cord-free vacuums
Dyson engineers worked to improve the motor
Miles pushed during testing

"Perhaps people would say we're non-compromising. That's Dyson throughout."

Matthew Childe

Global Head of Motor Development

The stick vacuum, defined.

In 2017, we launched our new technology in one lightweight, versatile machine: a cordless vacuum cleaner with long-lasting, powerful suction.

The Dyson V7™ cord-free stick vacuum.

Choose your model

Dyson V7 Absolute

Versatile. Quick cleaning. Up to 30 minutes of run time.¹

Direct drive cleaner head removes ground-in dirt from carpets.

Additional Fluffy™ cleaner head to gently clean hard floors.

2 cleaner heads, 7 tools and accessories included

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Motorhead

Powerful direct-drive cleaner head removes ground-in dirt from carpets
Charger

Charges your vacuum with or without the Wall Dok.
Quick-release crevice tool

Designed for precise cleaning around edges and narrow gaps.
Reach Under Tool

Reach Under Tool for your dyson machine.
Quick-release soft roller cleaner head

Powerful direct-drive cleaner head removes ground-in dirt from carpets
QR Motorhead Assy
Quick-release mini soft dusting brush

Easy, vacuum-assisted dusting. With soft nylon bristles to clean delicate surfaces and fabrics.
Docking station

Wall-mounted dock to recharge your vacuum and tidily store tools
Quick-release combination tool

Two tools in one - brush and wide nozzle. For simple switching between tasks
Quick-release mini Motorhead tool

Great for cleaning smaller surfaces, upholstery and stairs

Out of stock.

€349.99

Price includes VAT

Learn more

Save €100

Dyson Cyclone V10 Animal

Powerful and versatile whole home cleaning. Up to 60 minutes of run time.¹

Direct drive cleaner head removes ground-in dirt from carpets.

1 cleaner head, 7 tools and accessories included

See all Hide

Direct drive cleaner head

Powerful direct-drive cleaner head removes ground-in dirt from carpets
Quick-release combination tool

Two tools in one - brush and wide nozzle. For simple switching between tasks
Charger

Charges your vacuum with or without the Wall Dok.
Quick-release crevice tool

Designed for precise cleaning around edges and narrow gaps.
Quick-release mini soft dusting brush

Easy, vacuum-assisted dusting. With soft nylon bristles to clean delicate surfaces and fabrics.
Docking station

Wall-mounted dock to recharge your vacuum and tidily store tools
Filter

Additional spare filter for uninterrupted use of your vacuum while the other is cleaned
Mini motorised tool

Great for cleaning smaller surfaces, upholstery and stairs

Save €100 on V10 Animal. Limited time only.

Was €449.99

€349.99

Save €100.00

Price includes VAT

Learn more

Dyson Cyclone V10 Absolute

Powerful and versatile whole home cleaning. Up to 60 minutes of run time.¹

Direct drive cleaner head removes ground-in dirt from carpets.

Additional Fluffy™ cleaner head to gently clean hard floors.

2 cleaner heads, 7 tools and accessories included

See all Hide

Quick-release mini soft dusting brush

Easy, vacuum-assisted dusting. With soft nylon bristles to clean delicate surfaces and fabrics.
Quick-release crevice tool

Designed for precise cleaning around edges and narrow gaps.
Mini motorised tool

Great for cleaning smaller surfaces, upholstery and stairs
Quick-release combination tool

Two tools in one - brush and wide nozzle. For simple switching between tasks
Soft roller cleaner head

Engineered with soft woven nylon and anti-static carbon fibre, for hard floors
Docking station

Wall-mounted dock to recharge your vacuum and tidily store tools
Direct drive cleaner head

Powerful direct-drive cleaner head removes ground-in dirt from carpets
Charger

Charges your vacuum with or without the Wall Dok.
Filter

Additional spare filter for uninterrupted use of your vacuum while the other is cleaned

€499.99

Price includes VAT

Learn more

V12 Detect Slim Absolute™

Powerful and lightweight whole home cleaning. Counts and measures the size of dust particles. Up to 60 minutes of run time.¹ LCD screen reports performance and run time.

Single-button power control. No need to hold the trigger. Making cleaning easier.

Additional Laser Slim Fluffy™ cleaner head to gently clean hard floors.

2 cleaner heads, 7 tools and accessories included

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Laser Slim Fluffy™ Cleanerhead

Soft Roller cleanerhead for hard floors with built in laser which detects the particles you can’t normally see – so you don’t miss anything.
Hair screw tool

Anti-tangle conical brush bar picks up long hair and pet hair. Fast.
Quick-release mini soft dusting brush

Easy, vacuum-assisted dusting. With soft nylon bristles to clean delicate surfaces and fabrics.
Docking station

Wall-mounted Dock to recharge your vacuum and tidily store tools.
Wand storage clip

Handily stores the Combination and Crevice tools on the wand of your vacuum.
Quick-release crevice tool

Designed for precise cleaning around edges and narrow gaps.
Quick-release combination tool

Two tools in one - brush and wide nozzle. For simple switching between tasks
Direct drive cleaner head

Powerful direct-drive cleaner head removes ground-in dirt from carpets
Charger

Charges your vacuum with or without the Wall Dok.
Laser Slim Fluffy™ cleaner head
Mini soft dusting tool
Docking station