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Dyson digital motor

Engineering

Power, un-leashed.

Creating cutting-edge technology demands unconventional thinking. Which is how motorbike parts and fishing rods helped with developing the digital motor that powers our Dyson V7™ vacuum.

 James Dyson holding Dyson digital motor

"No-one was designing the type of motor we needed. So we spent eight years developing our own. Without it, our cord-free vacuums could not deliver such power."

James Dyson

Opening the throttle.

In 1997, conventional motors were still using 160-year-old technology. So we started developing smaller, faster digital motors – by adding intelligent software to a motorbike impeller.

Digital revolution.

By 2009, we’d created the 200W Dyson digital motor V2. Small and light, it span at 78,000rpm, providing the power we needed for our first cord-free stick vacuum.

 Schematic of Archimedes' lever principle

Ergonomic efficiency.

The Dyson Digital Slim™ vacuum launched in 2011. With the motor and the battery in the handle, it had the optimum centre of gravity for floor-to-ceiling cleaning – and created a new kind of vacuum cleaner.

Dyson vacuum battery

Powered up.

In 2014, our new motor powered the Dyson V6™ stick vacuum. With a redesigned nickel manganese cobalt battery, it had 150% more power than its predecessor, and a run time of up to 20 minutes.*

Selection of Dyson cord-free vacuums and prototypes

Increased performance.

But we didn’t stop there. We retuned the battery to increase the run time of the Dyson V7™ vacuum to 30 minutes,* and cut noise with improved acoustics.


Patents on Dyson V7™ cord-free vacuums


Dyson engineers worked to improve the motor


Miles pushed during testing

 Dyson V7™ vacuum

The stick vacuum, defined.

In 2017, we launched our new technology in one lightweight, versatile machine: a cordless vacuum cleaner with long-lasting, powerful suction.

The Dyson V7™ cord-free stick vacuum.

Choose your model

  • Dyson V7 Motorhead (Fuchsia)

    Engineered for versatile cleaning

    5 tools and accessories included See all Hide Click to learn more

    Motorhead

    Powerful direct-drive cleaner head removes ground-in dirt from carpets

    Quick-release combination tool

    Two tools in one - brush and wide nozzle. For simple switching between tasks

    Quick-release crevice tool

    Designed for precise cleaning around edges and narrow gaps.

    Docking station

    Wall-mounted dock to recharge your vacuum and tidily store tools

    Charger

    Charges your vacuum with or without the Docking station

      €289.00
      Learn more
    • Dyson V7 Animal (Purple)

      Engineered for cleaning homes with pets

      6 tools and accessories included See all Hide Click to learn more

      Motorhead

      Powerful direct-drive cleaner head removes ground-in dirt from carpets

      Quick-release mini Motorhead tool

      Great for cleaning smaller surfaces, upholstery and stairs

      Quick-release combination tool

      Two tools in one - brush and wide nozzle. For simple switching between tasks

      Quick-release crevice tool

      Designed for precise cleaning around edges and narrow gaps.

      Docking station

      Wall-mounted dock to recharge your vacuum and tidily store tools

      Charger

      Charges your vacuum with or without the Docking station

        €339.99
        Learn more
      • Dyson V7 Total Clean (Red)

        With extra tools for cleaning anywhere around the home

        8 tools and accessories included See all Hide Click to learn more

        Motorhead

        Powerful direct-drive cleaner head removes ground-in dirt from carpets

        Quick-release soft roller cleaner head

        Powerful direct-drive cleaner head removes ground-in dirt from carpets

        Quick-release mini Motorhead tool

        Great for cleaning smaller surfaces, upholstery and stairs

        Quick-release combination tool

        Two tools in one - brush and wide nozzle. For simple switching between tasks

        Quick-release crevice tool

        Designed for precise cleaning around edges and narrow gaps.

        Quick-release mini soft dusting brush

        Easy, vacuum-assisted dusting. With soft nylon bristles to clean delicate surfaces and fabrics.

        Docking station

        Wall-mounted dock to recharge your vacuum and tidily store tools

        Charger

        Charges your vacuum with or without the Docking station

          €369.00
          Learn more
        • Limited time only
          Dyson V8 Total Clean vacuum

          With extra tools for cleaning anywhere around the home

          10 tools and accessories included See all Hide Click to learn more

          Quick-release Motorhead

          Powerful direct-drive cleaner head removes ground-in dirt from carpets

          Quick-release soft roller cleaner head

          Powerful direct-drive cleaner head removes ground-in dirt from carpets

          Quick-release Mini motorised tool

          Motorised brush bar tackles hair and ground-in dirt, in tight spaces

          Quick-release combination tool

          Two tools in one - brush and wide nozzle. For simple switching between tasks

          Quick-release flexi crevice tool

          Designed for precise cleaning around edges and narrow gaps

          Quick release up-top adapter

          Twists and locks at different angles to clean high-up areas of your home

          Quick-release crevice tool

          Designed for precise cleaning around edges and narrow gaps.

          Docking station

          Wall-mounted dock to recharge your vacuum and tidily store tools

          Charger

          Charges your vacuum with or without the Docking station

          Tool bag

          Currently out of stock.
            €349.00
            Learn more
          • Limited time only
            Dyson V8 Absolute vacuum

            Engineered for cleaning anywhere around the home.

            8 tools and accessories included See all Hide Click to learn more

            Quick-release Motorhead

            Powerful direct-drive cleaner head removes ground-in dirt from carpets

            Quick-release soft roller cleaner head

            Powerful direct-drive cleaner head removes ground-in dirt from carpets

            Quick-release Mini motorised tool

            Motorised brush bar tackles hair and ground-in dirt, in tight spaces

            Quick-release combination tool

            Two tools in one - brush and wide nozzle. For simple switching between tasks

            Quick-release mini soft dusting brush

            Easy, vacuum-assisted dusting. With soft nylon bristles to clean delicate surfaces and fabrics.

            Quick-release crevice tool

            Designed for precise cleaning around edges and narrow gaps.

            Docking station

            Wall-mounted dock to recharge your vacuum and tidily store tools

            Charger

            Charges your vacuum with or without the Docking station

              €349.00
              Learn more
            • Limited time only
              Dyson V8 Absolute Pro

              Engineered for cleaning anywhere around the home.

              8 tools and accessories included See all Hide Click to learn more

              Quick-release Motorhead

              Powerful direct-drive cleaner head removes ground-in dirt from carpets

              Quick-release soft roller cleaner head

              Powerful direct-drive cleaner head removes ground-in dirt from carpets

              Quick-release Mini motorised tool

              Motorised brush bar tackles hair and ground-in dirt, in tight spaces

              Quick-release combination tool

              Two tools in one - brush and wide nozzle. For simple switching between tasks

              Quick-release mini soft dusting brush

              Easy, vacuum-assisted dusting. With soft nylon bristles to clean delicate surfaces and fabrics.

              Quick-release crevice tool

              Designed for precise cleaning around edges and narrow gaps.

              Docking station

              Wall-mounted dock to recharge your vacuum and tidily store tools

              Charger

              Charges your vacuum with or without the Docking station

                €349.00
                Learn more
              • Dyson V8 Animal (Titanium)

                Engineered for cleaning homes with pets

                6 tools and accessories included See all Hide Click to learn more

                Quick-release Motorhead

                Powerful direct-drive cleaner head removes ground-in dirt from carpets

                Quick-release Mini motorised tool

                Motorised brush bar tackles hair and ground-in dirt, in tight spaces

                Quick-release combination tool

                Two tools in one - brush and wide nozzle. For simple switching between tasks

                Quick-release crevice tool

                Designed for precise cleaning around edges and narrow gaps.

                Docking station

                Wall-mounted dock to recharge your vacuum and tidily store tools

                Charger

                Charges your vacuum with or without the Docking station

                  €399.00
                  Learn more
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                Direct from Dyson

                Price match promise

                Dyson Price Promise

                Our prices are checked and matched daily, so you can be confident you’re getting the best price by purchasing direct from Dyson.

                -  If you find a lower price at qualifying retailers within 7 days of purchase, we’ll refund the difference.

                -  Contact our Customer Service team on 01-475-7109
                to get started.

                Selected retailers. terms and conditions apply.

                 

                Free next-day delivery

                Free next-day delivery

                On orders placed before 6pm. Monday - Friday.

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                Pick a day that suits you. Free options available.

                Free returns

                You may cancel your order at any time up to 30 days after receiving the goods by calling us on 01-475-7109 or emailing askdyson.ie

                Please see our Terms and conditions for more detail.

                Money back guarantee

                30-day money-back guarantee

                We offer a 30-day returns policy, in case you change your mind. On vacuums, hair care, lighting, purifiers, fans and heaters only.

                1. If you change your mind, you may cancel your order up to 30 days after receiving your machine.

                2. To cancel, please contact us by:

                    Phone: 01-475-7109

                    Email: askdyson@dyson.ie

                3. Our Customer Service team will then arrange to collect your machine, free of charge.

                2-year guarantee

                2-year guarantee

                We don't stop caring about our machines once they're yours. We offer a guarantee on parts and labour.

                2-year guarantee on:

                -  Cordless vacuums;

                -  Hair dryers;

                -  Purifiers, fans and heaters.

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                Register your guarantee automatically when buying direct.

                *Stated run time applies to powerful suction mode with non-motorised tool attached.