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Dyson digital motor

Engineering

Power, un-leashed.

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Creating cutting-edge technology demands unconventional thinking. Which is how motorbike parts and fishing rods helped with developing the digital motor that powers our Dyson V7™ vacuum.

 James Dyson holding Dyson digital motor

"No-one was designing the type of motor we needed. So we spent eight years developing our own. Without it, our cord-free vacuums could not deliver such power."

James Dyson

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Opening the throttle.

In 1997, conventional motors were still using 160-year-old technology. So we started developing smaller, faster digital motors – by adding intelligent software to a motorbike impeller.

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Digital revolution.

By 2009, we’d created the 200W Dyson digital motor V2. Small and light, it span at 78,000rpm, providing the power we needed for our first cord-free stick vacuum.

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 Schematic of Archimedes' lever principle

Ergonomic efficiency.

The Dyson Digital Slim™ vacuum launched in 2011. With the motor and the battery in the handle, it had the optimum centre of gravity for floor-to-ceiling cleaning – and created a new kind of vacuum cleaner.

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Dyson vacuum battery

Powered up.

In 2014, our new motor powered the Dyson V6™ stick vacuum. With a redesigned nickel manganese cobalt battery, it had 150% more power than its predecessor, and a run time of up to 20 minutes.*

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Selection of Dyson cord-free vacuums and prototypes

Increased performance.

But we didn’t stop there. We retuned the battery to increase the run time of the Dyson V7™ vacuum to 30 minutes,* and cut noise with improved acoustics.

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 Dyson V7™ vacuum

The stick vacuum, defined.

In 2017, we launched our new technology in one lightweight, versatile machine: a cordless vacuum cleaner with long-lasting, powerful suction.

The Dyson V7™ cord-free stick vacuum.

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Choose your model

  • Dyson V7™ vacuums

  • Dyson V7™ vacuums

  • Dyson V8™ vacuums

  • Dyson Cyclone V10™ vacuums

  • Dyson V7 Motorhead (Fuchsia)

    Engineered for versatile cleaning

    5 tools and accessories included See all Hide Click to learn more
    Motorhead

    Powerful direct-drive cleaner head removes ground-in dirt from carpets

    Quick-release combination tool

    Two tools in one - brush and wide nozzle. For simple switching between tasks

    Quick-release crevice tool

    Designed for precise cleaning around edges and narrow gaps.

    Docking station

    Wall-mounted dock to recharge your vacuum and tidily store tools

    Charger

    Charges your vacuum with or without the Docking station

    Out of stock.
      €299.99
      Learn more
    • Dyson V7 Animal (Purple)

      Engineered for cleaning homes with pets

      6 tools and accessories included See all Hide Click to learn more
      Motorhead

      Powerful direct-drive cleaner head removes ground-in dirt from carpets

      Quick-release mini Motorhead tool

      Great for cleaning smaller surfaces, upholstery and stairs

      Quick-release combination tool

      Two tools in one - brush and wide nozzle. For simple switching between tasks

      Quick-release crevice tool

      Designed for precise cleaning around edges and narrow gaps.

      Docking station

      Wall-mounted dock to recharge your vacuum and tidily store tools

      Charger

      Charges your vacuum with or without the Docking station

        €349.00
        Learn more
      • Dyson V8 Absolute vacuum

        Engineered for cleaning anywhere around the home.

        8 tools and accessories included See all Hide Click to learn more
        Quick-release Motorhead

        Powerful direct-drive cleaner head removes ground-in dirt from carpets

        Quick-release soft roller cleaner head

        Powerful direct-drive cleaner head removes ground-in dirt from carpets

        Quick-release Mini motorised tool

        Motorised brush bar tackles hair and ground-in dirt, in tight spaces

        Quick-release combination tool

        Two tools in one - brush and wide nozzle. For simple switching between tasks

        Quick-release mini soft dusting brush

        Easy, vacuum-assisted dusting. With soft nylon bristles to clean delicate surfaces and fabrics.

        Quick-release crevice tool

        Designed for precise cleaning around edges and narrow gaps.

        Docking station

        Wall-mounted dock to recharge your vacuum and tidily store tools

        Charger

        Charges your vacuum with or without the Docking station

        Was €429.99
        €349.99
        Save €80.00
        Learn more
      • Dyson Cyclone V10 Absolute (Copper)

        Engineered for deep cleaning anywhere around the home

        8 tools and accessories included See all Hide Click to learn more
        Soft roller cleaner head

        Engineered with soft woven nylon and anti-static carbon fibre, for hard floors

        Mini motorised tool

        Great for cleaning smaller surfaces, upholstery and stairs

        Quick-release combination tool

        Two tools in one - brush and wide nozzle. For simple switching between tasks

        Quick-release crevice tool

        Designed for precise cleaning around edges and narrow gaps.

        Quick-release mini soft dusting brush

        Easy, vacuum-assisted dusting. With soft nylon bristles to clean delicate surfaces and fabrics.

        Docking station

        Wall-mounted dock to recharge your vacuum and tidily store tools

        Charger

        Charges your vacuum with or without the Wall Dok.

        Direct drive cleaner head

        Powerful direct-drive cleaner head removes ground-in dirt from carpets

        • Receive a free Dyson Cyclone V10 Floor Dok™ with purchase. Worth €149
        €449.00
        Receive a free Dyson Cyclone V10 Floor Dok™ with purchase. Worth €149
        Receive a free Dyson Cyclone V10 Floor Dok™ with purchase. Worth €149

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      Direct from Dyson

      Price match promise

      Dyson Price Promise

      Our prices are checked daily, if within 7 days of purchase, you find the same model advertised at a lower price by Currys, Power City, Harvey Norman, DID and Expert in the Republic of Ireland, we’ll refund the difference. 

      So you can be confident you’re getting the best price by purchasing direct from Dyson.

      -  Contact our Customer Service team on 01-475-7109
      to get started.

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      Free next-day delivery

      Dyson technology is still available to buy on the Dyson website, with free delivery on all machines. But due to the ongoing health emergency, delivery & support may take longer than expected.

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      Pick a day that suits you. Free options available.

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      You may cancel your order at any time up to 30 days after receiving the goods by calling us on 01-475-7109 or emailing askdyson.ie

      Please see our Terms and conditions for more detail.

      Money back guarantee

      30-day money-back guarantee

      We offer a 30-day returns policy, in case you change your mind. On vacuums, hair care, lighting, purifiers, fans and heaters only.

      1. If you change your mind, you may cancel your order up to 30 days after receiving your machine.

      2. To cancel, please contact us by:

          Phone: 01-475-7109

          Email: askdyson@dyson.ie

      3. Our Customer Service team will then arrange to collect your machine, free of charge.

      2-year guarantee

      2-year guarantee

      We don't stop caring about our machines once they're yours. We offer a guarantee on parts and labour.

      2-year guarantee on:

      -  Cordless vacuums;

      -  Hair dryers;

      -  Purifiers, fans and heaters.

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      *Stated run time applies to powerful suction mode with non-motorised tool attached.