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Dyson digital motor

Engineering

Power, un-leashed.

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Creating cutting-edge technology demands unconventional thinking. Which is how motorbike parts and fishing rods helped with developing the digital motor that powers our Dyson V7™ vacuum.

 James Dyson holding Dyson digital motor

"No-one was designing the type of motor we needed. So we spent eight years developing our own. Without it, our cord-free vacuums could not deliver such power."

James Dyson

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Opening the throttle.

In 1997, conventional motors were still using 160-year-old technology. So we started developing smaller, faster digital motors – by adding intelligent software to a motorbike impeller.

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Digital revolution.

By 2009, we’d created the 200W Dyson digital motor V2. Small and light, it span at 78,000rpm, providing the power we needed for our first cord-free stick vacuum.

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 Schematic of Archimedes' lever principle

Ergonomic efficiency.

The Dyson Digital Slim™ vacuum launched in 2011. With the motor and the battery in the handle, it had the optimum centre of gravity for floor-to-ceiling cleaning – and created a new kind of vacuum cleaner.

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Dyson vacuum battery

Powered up.

In 2014, our new motor powered the Dyson V6™ stick vacuum. With a redesigned nickel manganese cobalt battery, it had 150% more power than its predecessor, and a run time of up to 20 minutes.*

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Selection of Dyson cord-free vacuums and prototypes

Increased performance.

But we didn’t stop there. We retuned the battery to increase the run time of the Dyson V7™ vacuum to 30 minutes,* and cut noise with improved acoustics.

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Patents on Dyson V7™ cord-free vacuums


Dyson engineers worked to improve the motor


Miles pushed during testing

 Dyson V7™ vacuum

The stick vacuum, defined.

In 2017, we launched our new technology in one lightweight, versatile machine: a cordless vacuum cleaner with long-lasting, powerful suction.

The Dyson V7™ cord-free stick vacuum.

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Choose your model

  • Dyson V7 Motorhead (Fuchsia)

    Engineered for versatile cleaning

    5 tools and accessories included See all Hide Click to learn more
    Motorhead

    Powerful direct-drive cleaner head removes ground-in dirt from carpets

    Quick-release combination tool

    Two tools in one - brush and wide nozzle. For simple switching between tasks

    Quick-release crevice tool

    Designed for precise cleaning around edges and narrow gaps.

    Docking station

    Wall-mounted dock to recharge your vacuum and tidily store tools

    Charger

    Charges your vacuum with or without the Docking station

    90-day money-back guarantee, offer ends 2 weeks.**
      • 90-day money-back guarantee, offer ends 2 weeks.**
    €289.00
    90-day money-back guarantee, offer ends 2 weeks.**
    Learn more
  • Dyson V7 Animal (Purple)

    Engineered for cleaning homes with pets

    6 tools and accessories included See all Hide Click to learn more
    Motorhead

    Powerful direct-drive cleaner head removes ground-in dirt from carpets

    Quick-release mini Motorhead tool

    Great for cleaning smaller surfaces, upholstery and stairs

    Quick-release combination tool

    Two tools in one - brush and wide nozzle. For simple switching between tasks

    Quick-release crevice tool

    Designed for precise cleaning around edges and narrow gaps.

    Docking station

    Wall-mounted dock to recharge your vacuum and tidily store tools

    Charger

    Charges your vacuum with or without the Docking station

    90-day money-back guarantee, offer ends 2 weeks.**
    €349.99
    90-day money-back guarantee, offer ends 2 weeks.**
    Learn more
  • Dyson V7 Total Clean (Red)

    With extra tools for cleaning anywhere around the home

    8 tools and accessories included See all Hide Click to learn more
    Motorhead

    Powerful direct-drive cleaner head removes ground-in dirt from carpets

    Quick-release soft roller cleaner head

    Powerful direct-drive cleaner head removes ground-in dirt from carpets

    Quick-release mini Motorhead tool

    Great for cleaning smaller surfaces, upholstery and stairs

    Quick-release combination tool

    Two tools in one - brush and wide nozzle. For simple switching between tasks

    Quick-release crevice tool

    Designed for precise cleaning around edges and narrow gaps.

    Quick-release mini soft dusting brush

    Easy, vacuum-assisted dusting. With soft nylon bristles to clean delicate surfaces and fabrics.

    Docking station

    Wall-mounted dock to recharge your vacuum and tidily store tools

    Charger

    Charges your vacuum with or without the Docking station

    90-day money-back guarantee, offer ends 2 weeks.**
      • 90-day money-back guarantee, offer ends 2 weeks.**
    €349.00
    90-day money-back guarantee, offer ends 2 weeks.**
    Learn more
  • Dyson V8 Animal (Titanium)

    Engineered for cleaning homes with pets

    6 tools and accessories included See all Hide Click to learn more
    Quick-release Motorhead

    Powerful direct-drive cleaner head removes ground-in dirt from carpets

    Quick-release Mini motorised tool

    Motorised brush bar tackles hair and ground-in dirt, in tight spaces

    Quick-release combination tool

    Two tools in one - brush and wide nozzle. For simple switching between tasks

    Quick-release crevice tool

    Designed for precise cleaning around edges and narrow gaps.

    Docking station

    Wall-mounted dock to recharge your vacuum and tidily store tools

    Charger

    Charges your vacuum with or without the Docking station

    90-day money-back guarantee, offer ends 2 weeks.**
      • 90-day money-back guarantee, offer ends 2 weeks.**
    €399.00
    90-day money-back guarantee, offer ends 2 weeks.**
    Learn more

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Direct from Dyson

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Dyson Price Promise

Our prices are checked and matched daily, so you can be confident you’re getting the best price by purchasing direct from Dyson.

-  If you find a lower price at qualifying retailers within 7 days of purchase, we’ll refund the difference.

-  Contact our Customer Service team on 01-475-7109
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90-day money-back guarantee on Cord-free

We offer a 90-day returns policy, in case you change your mind.

The 90-day money back guarantee is valid on purchases of selected Dyson cord free from dyson.ie between 1st June – 31st July 2019 (inclusive) only.

If you change your mind, you may cancel your order up to 90 days after receiving your machine.

To cancel, please contact us by:

    Phone: 01-475-7109

    Email: askdyson@dyson.ie

Our Customer Service team will then arrange to collect your machine, free of charge.

Amounts paid will be refunded using the payment method with which you purchased within [30 days] of your machine being collected.

Your statutory rights are not affected. 

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2-year guarantee

We don't stop caring about our machines once they're yours. We offer a guarantee on parts and labour.

2-year guarantee on:

-  Cordless vacuums;

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Register your guarantee automatically when buying direct.

*Stated run time applies to powerful suction mode with non-motorised tool attached.

**Try selected Dyson cord-free vacuums at home and if you are not satisfied, return it within 90 days for a full refund. Valid from 01/06/2019 up to and including 31/07/2019. terms and conditions apply.