Skip navigation
Thanks. We've saved your preferences.
You can update your contact preferences at any time in the Keep in touch section of Your Dyson. If you have a Your Dyson account, you can log in below to manage your contact options.
Dyson Pure Cool Tower pollutants

Indoor pollution

Pollutants can build up inside your home. But you can't always see them.

In fact, indoor air quality can be up to 5X worse than outdoor air quality.¹

The air we breathe can contain pollutants called Particulate Matter (PM), measured in microns. A human hair measures around 100 microns. Inhalable particles under 10 microns in diameter, such as pollen, are known as PM 10, while cooking gases and other pollutants can be PM 2.5 or less.

Because our houses tend to be more sealed these days, pollutants and allergens can't always escape. But they can be captured.

Dyson Pure Cool indoor air pollution

It's not just visible pollutants that can be harmful.

It's also those you can't see.

Potentially harmful, particles and gases can be found throughout the home, these include…

PM 10

Pollen and allergens
from plants and flowers

PM 5.0

Bacteria and
mould
 

PM 2.5

Industrial
emissions

PM 0.1

Ultrafine particles
and viruses

Formaldehyde

Carpets, rugs
and flooring

Odours

Household fumes
and cooking

Benzene and VOCs

Cleaning products
and scented candles

Nitrogen Dioxide

Gas stoves and
car exhausts

Dyson purifying fans sense and capture 99.95% of ultrafine particles and pollutants, then project purifed air throughout your whole room.²

Dyson Pure Cool purifies the whole room
PLAY

The new Dyson Pure Cool™ HEPA Air filter Purifier and Fan. Higlighting the LCD screen.
The new Dyson Pure Cool™ HEPA Air filter Purifier and Fan. Higlighting the LCD screen.

Senses and reports particles and gases.³ In real time.

 Dyson Pure Cool Tower sealed filtration system capturing pollutants

Sealed filtration system. Captures 99.95% of particle pollutants as small as 0.1 microns.⁴

dyson-pure-cool-purifies-the-whole-room

Projects purified air around the whole room using Air Multiplier™ technology. Mixes and circulates the air, to reach every corner of the room.²

PLAY
dyson-pure-cool-app

Intelligently control and monitor your air quality, with the Dyson Link app.

Control your Dyson Pure Cool™ purifying fan and quickly monitor air quality indoors and out – direct from your device. Schedule, remotely control and personalise your machine.⁵

 Testing the Dyson Pure Cool

Solving the problem of whole room purification.

PLAY

Choose your model

  • Dyson Pure Cool™ desk (White/Silver)

    Automatically purifies and cools a whole room. Senses and displays real-time air quality. Connects to Dyson Link app. For smaller spaces.

    2 accessories included See all Hide Click to learn more

    Remote Control

    Curved and magnetised to store neatly on the machine

    Power supply

    €449.99
    Learn more
  • Dyson Pure Cool™ tower (White/Silver)

    Automatically purifies and cools a whole room. Senses and displays real-time air quality. Connects to Dyson Link app.

    2 accessories included See all Hide Click to learn more

    Remote control

    Curved and magnetised to store neatly on the machine

    Power supply

    €549.99
    Learn more
Play Video
Play Video

Next

Features

¹Hulin et al, Respiratory Health and Indoor air pollutants based on quantitative exposure assessments, European Respiratory Journal, October 2012.

²Tested for filtration efficiency (EN1822) at 0.1 microns and "excellent’’ whole room coverage (TM-003711 and DTM801) in a 27m² room.

³PM2.5, PM10, VOC, NO2

⁴Tested to EN1822. Particles as small as 0.1 microns. 

⁵Standard data and messaging rates may apply. Requires Wi-Fi and app-enabled device. Requires iOS version 10 or above, or Android version 5 or above. Your mobile device must have Bluetooth 4.0 support.