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Hair. Our healthy obsession.

We’ve tested 1,010 miles of real hair, from its structure to airflow dynamics, in our state-of-the-art laboratories. Because the more we understand hair, the better we can help you look after it.

Engineered to help protect your hair

Our attachments not only style your hair, but can also help retain its colour and smoothness.

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    The science of colour loss
    Whether your hair's dyed or natural, it can change colour with heat. Find out how.

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    Smoother air means smoother hair
    Discover how airflow affects your hairs' smoothness.

Inside Dyson Hair Laboratories

Our obsession with hair has led us to create one of the most sophisticated hair laboratories in the world. Everything we learn informs our engineering decisions.

Play the video: Learn how Dyson invented new methods of testing real-world hair problems.

Inventing new methods of testing to solve real-world hair problems.

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    Real hair, not just cloth
    By challenging convention, we uncovered the role velocity plays in the hair drying process.

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    Pulling things apart
    The tensile test measures hair strength. Discover how extreme heat weakens the hair.

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    Testing the water
    See how damaged hair absorbs water more quickly than healthy hair, which can weaken it.

The science behind style

Beyond the art of styling lies the science of understanding hair.

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    The science behind shine
    Our obsession with hair led us to go above and beyond to understand shine, what effects it, and why we created a hair dryer to help protect it.

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    The science behind frizz
    Damaged hair absorbs water quickly, causing strands to swell, creating frizz. That’s why we engineered a hair dryer with intelligent heat control.

Hair science. Or myth?

Our journey to redefine hair care has helped us to challenge common misconceptions about the health of hair.

Play the video: Find out if treatments and serums really repair underlying hair damage?

Prevention, not repair

Can treatments and serums really repair underlying hair damage?

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    The cold truth
    It's said that rinsing your hair with cold water will make it shine. But that's not science. Let us show you why.

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    The power of airflow
    Does higher hair dryer wattage really mean more powerful airflow? Discover the science behind the myth.

Did you know?

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    The average human head has 80,000 to 150,000 hairs.

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    Hair can't heal once damaged, so it's important to protect it.

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    Hair is typically 79% keratin, 17% water and 4% fats, oils and pigments.

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The life cycle of a hair is typically 2 to 7 years.

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Hair is the second fastest replicating tissue in the human body.

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A style will drop out faster if you overdry the hair.

Choose your model

Free gift

Dyson Supersonic™ hair dryer (Iron/Fuchsia)

Powerful digital motor. Designed for fast drying

6 accessories included

See all Hide Click to learn more
  • Storage hanger

    Stow your Dyson Supersonic™ hair dryer off the floor between uses.

  • Smoothing Nozzle

    Dry and style your hair simultaneously with gentle, low-speed airflow.

  • Styling Concentrator

    Style your hair one section at a time with precise, controlled airflow.

  • Gentle air attachment
  • Non-slip heat mat

    For safe placement during and after styling.

  • Diffuser

    Disperses air evenly around your ringlets, helping to reduce frizz.

Out of stock.
    €399.99
    Price includes NEW VAT
    Learn more
    Free gift

    Dyson Supersonic™ hair dryer (Black/Nickel)

    Powerful digital motor. Designed for fast drying.

    6 accessories included

    See all Hide Click to learn more
    • Storage hanger

      Stow your Dyson Supersonic™ hair dryer off the floor between uses.

    • Gentle Air Attachment

      Fast yet gentle styling for fine hair and sensitive scalps.

    • Smoothing nozzle

      Dry and style your hair at the same time with gentle, low-velocity airflow

    • Diffuser
    • Styling Concentrator

      Style your hair one section at a time with precise, controlled airflow.

    • Non-slip heat mat

      For safe placement during and after styling.

    • Make it your own and choose your colour of a presentation case for free
    €399.99
    Price includes NEW VAT
    Make it your own and choose your colour of a presentation case for free
    Make it your own and choose your colour of a presentation case for free

    Dyson Supersonic™ hair dryer

    Limited edition gift set

    Dyson Supersonic™ hair dryer with styling set (Fuchsia/Nickel)

    Dyson Supersonic™ hair dryer with styling set (Fuchsia/Nickel)

    Includes 35mm barrel brush and comb

    8 accessories included
    See all Hide Click to learn more
    • Diffuser

      Disperses air evenly around your ringlets, helping to reduce frizz.

    • Gentle air attachment
    • Smoothing Nozzle

      Dry and style your hair simultaneously with gentle, low-speed airflow.

    • Styling Concentrator

      Style your hair one section at a time with precise, controlled airflow.

    • Dyson Vented Barrel brush (35mm barrel)

      Designed to create volume and shape as you style

    • Non-slip heat mat

      For safe placement during and after styling.

    • Dyson-designed Detangling Comb
    • Storage hanger

      Stow your Dyson Supersonic™ hair dryer off the floor between uses.

    Out of stock.
      €399.99
      Price includes NEW VAT
      Learn more

      Dyson Corrale™ straightener

      Dyson Corrale™ straightener (Black Nickel/Fuchsia)

      Enhanced styling. Half the damage.¹ Use corded or cord-free.

      3 tools and accessories
      See all Hide Click to learn more
      • Heat-resistant travel pouch

        Safely stores the straightener, with a separate protector for the Flight-ready tag.

      • Magnetic 360˚ charging cable

        Rotates for hassle-free straightening while charging.

      • Charging dock

        Stores and charges the straightener when not in use.

        €499.99
        Price includes NEW VAT
        Learn more

        Dyson Corrale™ straightener

        Limited stock

        Dyson Corrale™ straightener (Purple/Black)

        Enhanced styling. Half the damage.¹ Use corded or cord-free.

        3 tools and accessories
        See all Hide Click to learn more
        • Charging dock

          Stores and charges the straightener when not in use.

        • Heat-resistant travel pouch

          Safely stores the straightener, with a separate protector for the Flight-ready tag.

        • Magnetic 360˚ charging cable

          Rotates for hassle-free straightening while charging.

          €449.99
          Price includes NEW VAT
          Learn more

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          Please see our Accessibility Statement for more information.

          Direct from Dyson