Dyson is about invention.

We get frustrated when technology lets us down. As engineers, we see how we could improve it. We try lots of ideas - most of which are wrong. Thats good. Wrong ideas and new mistakes are incredibly valuable to us. They spark unthought-of possibilities and answers. That's how new technology comes about.

Dyson cyclone technology doesn't lose suction because it doesn't rely on a bag or filters. Dirt has no chance.

Upright vacuum cleaners have always moved about on four fixed wheels. Until now.

The Dyson digital motor works very differently to conventional motors. It uses digital pulse technology - spinning up to 104,000 times a minute.

It doesn't look like one. It doesn't work like one either. Meet the only hand dryer that works properly.

Testing is a lengthy, iterative process. But one that results in continual improvement.