Dyson Digital Motor

Michael Faraday invented the first electric motor almost 200 years ago and its design has remained largely unchanged ever since. Lots of moving parts and a big, fragile fan make them unreliable. And they release carbon particles as their brushes wear down.

Dyson engineers spent seven years developing a new kind of motor. Half the size and weight, the Dyson digital motor spins 88,000 times a minute - five times faster than a Formula 1 car engine. Fewer moving parts also means it lasts four-times longer than ordinary motors.

So far, it's being used to power our DC12 and DC22 vacuums and the Dyson Airblade™ hand dryer.