DC12

The Japanese have fallen in love with DC12, a machine engineered specifically for Japan. They like its power and small size, which we achieve via our carbon-free digital motor.  It's a third the size of conventional A/C motors and spins at more than 88,000 rpm.

That's why on first sight Japanese Dyson fans often say "Atari." It means "You've hit the nail on the head," or "You've got it just right."