BMW Sytner High Wycombe

BMW Synter

The business


BMW is one of the best-selling luxury automakers in the world.
Its award-winning Sytner dealership in High Wycombe sells BMW vehicles as well as MINI cars.

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“All our customers think our Dyson Airblade Tap hand dryers are amazing. They fit perfectly with the updated BMW corporate identity that we've recently installed in our dealership.”

Victoria Richards, Customer Relations Manager

Dyson Airblade Tap hand dryers

The problem

“We recently refurbished our site to install the updated BMW corporate identity, and we wanted to ensure that customers had a premium experience throughout the dealership,” explains Victoria Richards, Customer Relations Manager.

“With our hand dryers, we wanted something that would reflect the same level of design and engineering that’s present on the showroom floor.”

The solution


Dyson Airblade Tap hand dryers


Dries hands properly

The Dyson Airblade Tap hand dryer allows users to wash and dry their hands at the sink. It dries hands using 430mph sheets of air, forced through two laser-cut apertures measuring just 8mm in width.


”The sophistication and modern efficiency of the Dyson Airblade Tap hand dryer fitted our goals perfectly,” adds Victoria.


Fast and hygienic

Hands are dried hygienically in just 12 seconds. An infrared sensor detects hand positions and releases water or air.


Cleaner washrooms

“The taps work seamlessly in conjunction with our new countertop sinks and there’s never any water dripped on the floor.”

Only Dyson Airblade™ hand dryers have all these benefits

  • Dyson Store icon

    Fast

    Hands are dried
    in 10-12 seconds.

  • Dyson Store icon

    Most hygienic

    HEPA filters as standard.

  • Costs less to run icon

    Costs less to run

    Up to 80% less than
    other hand dryers.

  • Better for the environment icon

    Better for the environment

    Lower CO2 emissions,
    no paper waste.

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    5 year guarantee

    5 year parts guarantee.